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LOS ANGELES Publicis Groupe’s Saatchi & Saatchi is taking an unusual approach to promoting the advanced technology of Toyota Racing Development in print ads breaking in June issues, the agency said.
The full-page ads present point-of-view shots of a racing car, the Toyota sponsorship prominent, facing an impenetrable bank of gray smoke. The “Make a Choice” headline clarifies each ad as an interactive quiz. Smaller type reads: “A: Throttle back. (Go to Page 34) B. Punch through the smoke.
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