Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Saatchi & Saatchi’s latest campaign for Ameriprise Financial stars 1960s icon Dennis Hopper and introduces the theme, “Dreams don’t retire.”
Hopper, the star of counter-culture films such as Easy Rider, appears in four spots produced by Publicis Groupe’s Saatchi in New York. He talks about what retirement means to baby boomers before the action shifts to boomers tackling tasks they set out to do, such as building a boat or designing an ecologically friendly home.
“You
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in