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An ad with a dog crashing into a bright red Toyota Celica landed Saatchi & Saatchi top honors at the Advertising Club of Los Angeles’ 36th annual Belding Awards, held last Thursday at the Wiltern Theatre.
In addition to capturing the Belding Sweepstakes for its “Dog” spot, Saatchi snagged the most Belding bowls—11—for Toyota Motor Sales USA and Collective Good work. The Torrance, Calif., agency was also honored in a new category called “Best Book,” which celebrates the shop doing the best work overall for its clients.
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