Saatchi Snares KitchenAid

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK — Saatchi & Saatchi is expected to pick up creative duties on Whirlpool’s KitchenAid after a review involving other, undisclosed agencies, sources said. Billings are estimated at $30 million.

The household-appliance marketer was a 20-year client of New York shop Ayer, which parent company Bcom3 folded into the Kaplan Thaler Group in April. (At the time, Ayer had a staff of 50 and just a handful of clients, including Continental Airlines.) The transition did not go smoothly, according to sources, and the client was dissatisfied with its new home.

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in