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They don’t seem like a boon to advertising, but you never know
Saatchi & Saatchi spotlighted world-class ideas at its third Innovation in Communication Award ceremony last Tuesday night—everything from computerized glasses that help the blind see to the grand-prize winner: a multi-diode lamp that produces cheap lighting for the developing world.
Eleven finalists displayed their submissions on a row of flat-screen TVs that lined a white wall of a gallery in Manhattan’s SoHo district. Inventors, judges, agency staffers and honchos including Saatchi worldwide CEO Kevin Roberts and worldwide creative director Bob Isherwood milled about, gabbed and sipped wine before converging in a large room for the ceremony.
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