SAATCHI & SAATCHI ADVERTISING





Overall Billings Growth: Down 0.7% to $1.75 billion: (grade D+)
Clients Lost: Thompson-Medical, Conran’s Habitat: (grade A-)
New Clients: Samsung, Playtex, Meredith Corp: (grade D)
Growth From Current Clients: Down 2.1%, or $38 million: (grade D)
Creativity: PaineWebber and Tylenol work above average, but Saatchi seems to have lost its creative edge. Smaller subsidiaries like Team One and Cliff Freeman doing better work: (grade B-)
Management Savvy: Efforts to implement global account management should enhance international position and help Saatchi to get more worldwide accounts from current clients: (grade B-)
Teacher’s Comments: With the recent Paddington and Brand Alliance wins, new business engine might be turning over.
Overall Grade: C+
Copyright Adweek L.P. (1993)