Saatchi 'Re-Imagines' Toyota Avalon

LOS ANGELES When Manhattan commuters traveling I-495 get within 800 feet of the Lincoln Tunnel today, they’ll see Drew Beam making a paint-by-numbers outline of Toyota’s Avalon into a colorful fantasy.

Over the next 15 days, the artist will vivify the outdoor exhibit, expressing the $35 million campaign’s theme of how the top-of-the-line Toyota helps drivers see life “re-imagined.”

Other billboards and print ads for the luxury car will feature other up-and-coming artists, such as Becky Blair (“Birds”), Jeff Soto (“Butterflies”), Ryan Wallace (“Waves”), Neil Fenn (“Vines”) and Andrea Cobb (“Trees”).