Saatchi N.Y. Trims Staff by 3%

NEW YORK Publicis Groupe’s Saatchi & Saatchi has eliminated about 15 jobs at its 500-person New York headquarters, sources said.

The 3 percent staff cut was achieved via layoffs and closing out vacant jobs, said sources.

The move is designed to bring costs in line with revenue and Saatchi plans to use some of savings to reinvest in new service offerings, according to sources.

The agency declined comment.

This was the second Saatchi staff cut in five months. In January, the office eliminated 10 jobs or 2 percent of its staff [Adweek Online, Jan. 10].

The shop’s last win was in March, when the Americas division of BASF expanded its relationship from project work to corporate image duties, adding some $10 million in billings.

In February, Saatchi lost global creative duties on Procter & Gamble’s Old Spice to independent Wieden + Kennedy in Portland, Ore. In the U.S. alone, the brand spent about $80 million in major measured media last year, according to Nielsen Monitor-Plus.

Key clients in New York include P&G, General Mills, Novartis and Ameriprise