Saatchi Drops Out of PG&E Review

Remaining Shops Said To Be Worried About Client’s Focus On PR
SAN FRANCISCO–Pacific Gas & Electric’s review of its estimated $7-10 million ad account has left some of the contending agencies frustrated with what they say is a “lack of clarity” about the business, especially with regard to the balance between advertising and public relations duties, according to sources.
Worrying some agencies is the growing speculation that PG&E plans to spend most of its 1999 ad dollars on public relations and other activities such as community action programs, rather than on advertising as in the past.