Saatchi Adds More to Its Plate

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Saatchi & Saatchi has been awarded ad duties for two new clients: wine and beer retailer Beverages & More and online cooking supplies retailer and information resource Cooking.com.
Saatchi picked up the $5 million Beverages & More work without a review. Based in Concord, Calif., the company operates nearly 20 stores in California and Florida, and is expanding this year into Chicago. In the past, the retailer has had small ad agencies and design shops work on projects, but is now ready for more aggressive branding, according to Saatchi general manager Julie Bauer.

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