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While Saab has sent out RFIs in a review of its global creative business handled by Lowe Brindfors, Stockholm, the status of that search is uncertain amid a new financial crisis at the carmaker.
The Swedish automaker admitted on Thursday that it has run out of cash and doesn’t have the money to make current payments to its 3,700 employees.
Global spending could not be determined, but Saab spent just $13.9 million in measured media in the U.S.
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