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By Joan Voight
SAN FRANCISCO–Multimedia technology company S3 has started a statewide review for a new ad agency. Billings for the national account are undisclosed, but industry estimates put them in the $2-5 million range.
The company recently parted ways with LVL Advertising in Palo Alto, Calif., as the incumbent became embroiled in merger negotiations with CKS Group in Cupertino, Calif. (Adweek, June 2).
Based in Santa Clara, Calif., S3 is seeking an agency to craft magazine and radio ads as well as on-line marketing programs for its personal computer hardware designed for PC game enthusiasts, said company representative Paul Crossley.
Shops that understand consumer electronics and the home PC market are high on the company’s list of possible agencies, Crossley said.
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