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Goswick Advertising in Houston has parted ways with Ryland Homes of Columbia, Md., throwing the client’s estimated $2 million Texas regional advertising account and its corporate marketing duties into review.
Agency president David Goswick said the shop resigned the business in wake of its decision to refocus homebuilder/developer marketing programs to include more advertising in the television and on-line arenas.
Goswick said his “paradigm” marketing shift, in which traditional newspaper print marketing has been the dominant form of branding for homebuilders, did not match Ryland’s plans.
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