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T3 Prescribes Humor in Online Pharmacy’s $20 Mil. U.S. Intro
DALLAS–Rx.com, an online pharmacy and health information resource, this week launches a $20 million national advertising campaign.
Although the planned media budget is significant, the series of television commercials may seem even more pervasive due to a deal inked last year with CBS Corp. The communications conglomerate acquired a 20 percent stake in Rx.com in exchange for $37.5 million worth of advertising and promotional considerations under a four-year agreement.
The first-time advertising effort for the Austin, Texas-based Rx.com
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