Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON WPP Group’s Burson-Marsteller has been hired by the Sochi 2014 Olympic Winter Games bid committee to handle public relations in support of the western Russian city’s quest to host the 2014 games, the agency said.
B-M will partner with Helios Partners in Atlanta on the project. The two shops recently teamed up to form a sports marketing strategic partnership. Prior to that official alliance, B-M and Helios worked together on Moscow’s 2012 Olympic Games bid.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in