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ATLANTA Russell Athletic has expanded its marketing program to include an agreement with ESPN and ABC Sports to sponsor college football’s Bowl Championship Series, the client confirmed.
The deal means more television chores for WestWayne, which launched its latest “Are you Russell material?” campaign for the Atlanta-based client earlier this year. The $2 million effort had been limited to print ads.
The increased ad spend has not been disclosed.
The Atlanta independent shop will create a 60-second “Road to the BCS” commercial that will launch in August and air on ESPN, ESPN2 and ABC.
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