Rumba 1200 Makes Boston Radio Debut

BOSTON At noon on Dec. 21, Clear Channel Radio flipped WKOX-WXKS-AM here to tropical Rumba 1200, Orgullo Latino.

The newly hired program director is Rafael “Raffy” Contigo. From 1995-2004, he worked for the Spanish Broadcasting System. The Puerto Rico native has helmed Clear Channel’s Hispanic division, serving as program director and D.J. in Albuquerque, N.M., Denver and Miami.

Contigo has flipped Clear Channel-owned stations in other markets. He now will also host a salsa oldies show in Boston.

Rumba 1200 will focus on salsa, merengue, bachata and reggaeton music by artists such as Marc Anthony, Gilberto Santa Rosa, Victor Manuelle, Gran Combo, Juan Luis Guerra, Daddy Yankee, Monchy & Alexandra, India and Aventura.

“We are excited about the addition of Rumba 1200 to our family of stations. Spanish radio is one of the fastest-growing formats in our industry,” said Michael Crusham, who serves as Clear Channel president and market manager in Boston.

He added, “This puts us in a better position to offer more choices to our valued listeners and advertisers. Boston was the only top 25 U.S. Hispanic market void of a full-powered signal and we felt the time was right to make this significant format choice.”