RuleStream Engages Topaz for PR

BOSTON Topaz Partners said it has been hired for public relations chores by RuleStream, provider of process automation software for the engineering, manufacturing and sales industries.

Malden, Mass.-based Topaz, an independent shop, will handle media relations for the client and help position its products in the marketplace.

“Topaz has the strong manufacturing and software experience that we need to ensure RuleStream becomes even more visible among its key audiences,” said Gary Kuba, vice president of marketing at Wakefield, Mass.-based RuleStream. “They are able to pick up our media program, validate our messaging strategy and quickly execute a comprehensive outreach campaign.”

—Adweek staff report