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Keepsake Diamond Jewelry, Bride’s magazine and Columbia Pictures are teaming for a special promotion, “Sparkle Like a Diamond,” which debuts in the magazine’s December/January issue.
A two-page advertisement features a sweepstakes and marketing tie-in with an upcoming film, Columbia’s The Wedding Planner, starring Jennifer Lopez and Matthew McConaughey. A national contest winner will receive the Keepsake engagement ring featured in the flick, as well as a trip for two to the film’s Hollywood premiere. One slight catch: You’ve got to be getting hitched to win.
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