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Former executives of the disbanded Leo Burnett Technology Group have established a new agency called Ruff/Coffin.
The principals of the Austin, Texas-based shop are Todd Ruff, formerly vice president and director of client services at LBTG, and Mike Coffin, previously vice president and creative director.
Leo Burnett Technology Group shuttered its 21-employee, Austin office in May, rolling up the final remnant of an erstwhile tech-oriented regional network.
Ruff and Coffin began talking about opening their own agency almost immediately.
“It’s something we both wanted to do for a long, long time,” Ruff said.
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