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BOSTON Twinings North America has tapped Ruder Finn as its lead public relations agency in the U.S., the agency confirmed.
“Ruder Finn impressed us with their knowledge of the tea market and the creativity of their concepts for such a significant anniversary,” said Michael Cobb, marketing director for Twinings North America in Clifton, N.J., in a statement. “Their relationships with key media and the team’s experience in the food and beverage industry will help increase awareness of Twinings as a leader in the tea arena.
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