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LOS ANGELES The second of two “wild man” Honda Pilot spots by Rubin Postaer and Associates breaks today. The first ad of the campaign broke Sept. 21.
Both TV commercials follow a suburban family in a slice-of-life documentary style, the mother explaining matter-of-factly that the Pilot is handy because her husband was raised by wolves and must routinely return to the woods to commune with nature.
“Pilot was such a successful launch . . .
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