Rubin Postaer Involved In VH-1 Review

On the heels of a recent review by sister Viacom property Nickelodeon, VH-1 is talking to shops about its advertising account.
VH-1 representative John Kelley confirmed that discussions have taken place with Rubin Postaer and Associates, Santa Monica, Calif., GSD&M in Austin, Texas, and undisclosed others. The search may also involve shops in the Midwest, sources said.
The cable music channel, which is known for hiring agencies on a project basis, has previously worked with Minneapolis shop Hunt Adkins.
Representatives at RPA, GSD&M and Hunt Adkins all declined to comment.
Kelley would not say whether the review was for creative and media work or if the two could be split. GSD&M’s meetings have included discussion of both.
Hunt Adkins’ project work for VH-1 included animated ads featuring vignettes of a washed-up rocker who plays birthday parties and can only find a bar of soap to trash in a hotel room.
Kelley did not disclose billings, but sources said the account could be worth as much as $10 million.
TBWA Chiat/Day, Venice, Calif., resigned both VH-1 and Nickelodeon media last July after picking up the ABC Television network account.
Nickelodeon’s media account, estimated at $17-20 million by the client, was awarded to Ammirati Puris Lintas, New York, last November. Creative work is mainly handled in-house.
Leading the review is Jesse Jackson, VH-1’s vice president of consumer marketing. He joined VH-1 in 1996 after a stint at the A&E Network in New York.
The winning agency will be asked to create greater visibility for VH-1, which is often overshadowed by sister channel MTV, sources said. Both VH-1 and MTV are under the parent umbrella of MTV Networks.
Kelley would not say when a decision will be reached in the review, although sources said it could come as soon as this week.
–with Aaron Baar and Angela Dawson