Overall Billings Growth: Up 16.7% to $210.8 million B+.
Clients Lost: None A+.
New Clients: $20 million from U.S. West Communications, Yes! Entertainment, Walt Disney Licensing, The Disney Store B-.
Growth From Current Clients: A juicy $29 million from Honda, Millers Outpost and Charles Schwab & Co. A-.
Creativity: Honda’s still a honey of a campaign, but unlike past years, there’s no ‘star’ commercial on the reel B+.
Management Savvy: Could the agency have avoided the layoffs if it saw 1992 coming? B.
Teacher’s Comments: We’d like to see this shop in bigger-budget reviews.
Overall Grade: B+.
Copyright Adweek L.P. (1993)
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