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NEW YORK WPP Group’s Berlin Cameron/Red Cell has won lead creative duties on Rubbermaid, the agency confirmed.
The account moved to the New York agency from Interpublic Group’s McCann Erickson, also in New York, without a review.
The client also moved media duties from IPG’s Universal McCann to WPP’s MindShare.
In a statement, Charlie Robinson, Rubbermaid’s vp of brand management for the food service products North America division, said, “Berlin Cameron’s trademark is its ability to develop effective advertising that has a positive impact on the brands of major companies.
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