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NEW YORK “Rubberband Man” isn’t the first character that would spring to mind for a retro stop-animation holiday spot, but he’s the star of OfficeMax’s new ad created by DDB, which broke this week and resembles the year-end specials of the 1950s.
The Chicago agency’s 60-second spot shows the character delivering supplies to a village of people in a tongue-and-cheek manner, e.g., a woman with a fruitcake is given a trashcan; a tremulous ice skater gets a chair to fall back on; and a man slicing a Christmas ham receives a paper cutter.
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