RTC Becomes Nasdaq's Direct Marketing Agency

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Nasdaq has awarded its estimated $1-3 million direct marketing account to RTC Relationship Marketing.

The Washington, D.C., shop de-feated Earle Palmer Brown, Bethesda, Md.; DMW Worldwide, Wayne, Pa.; and Trahan, Burden & Charles and Brann Worldwide, both Baltimore, in a review conducted by Roth Associates of New York.

“RTC is a good fit with our current agency and our brand and relationship marketing initiatives,” said Nasdaq spokesperson Mike DeMeo.

RTC president Catherine Bar-tholow cited a series of “thought leadership” papers developed for client FedEx as instrumental in winning the account.





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