RTC Adds Panzeca as Group CD

RTC Relationship Mar-keting has named Dawn Panzeca group creative director.

Panzeca joins executive creative director Meghan La-Bonge, who arrived at the Washington, D.C., shop earlier this year.

Both hires represent an effort to expand the $90 million direct marketing agency’s expertise beyond its pharmaceutical client base.

LaBonge most recently worked at Catalyst Direct in Rochester, N.Y.

“Their skill sets bring diversity to RTC,” said chief executive officer Becky Chidester. “Not only vertical expertise, but in-depth business-to-business and business-to-consumer experience.”

Earlier in their careers, both Panzeca and LaBonge worked at Frequency Marketing in Milford, Ohio, an early exponent of loyalty marketing initiatives that blossomed into today’s ubiquitous airline, hotel and rental-car customer rewards programs.

Relationship marketing, according to Chi-dester, expands suchprograms into broader and deeper relationships with consumers.