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LOS ANGELES Following its merger earlier this year with AT&T Broadband, Comcast Cable has hired Runyon Saltzman & Einhorn to handle advertising for three of its California markets, the agency said.
RS&E, which previously handled creative for AT&T Broadband, will now be responsible for Comcast’s creative and media in the Sacramento, Stockton and Fresno markets. The expanded contract was awarded to the shop without a review, said Norma Rivera, management supervisor at the Sacramento agency.
Billings for the regional account were undisclosed.
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