R&R Wins Aramark

After a four-month national review, R&R Partners has snagged an ad and marketing account for the tourism division of Aramark, a large managed-services provider.

Last year the client spent about $5 million on the account, primarily on national print advertising aimed at tourists, according to sources. R&R’s growing Phoenix office will service the account, said Mark Hiegel, managing director of the 12-person unit.

Incumbent Moses Anshell in Phoenix was a finalist in the review, which included 11-12 contenders from around the country. “R&R knows tourism inside and out, which appealed to this client,” said Hiegel. In particular, the shop’s direct response and database-marketing capabilities were key factors in the win, he said. R&R, based in Las Vegas, has been handling the $30-40 million Las Vegas Convention and Visitors account for several years.

The agency will produce advertising and marketing for nine of Aramark’s resort and park clients in the Western U.S., including the Lake Tahoe recreational area and Hearst Castle, both in California, and Lake Powell Resort and Marina in Arizona. Aramark’s tourism division, based in Phoenix, manages concessions, facilities, equipment rentals and other services at the resorts.

The win is the handiwork of R&R’s new-business initiative begun last year by president Tim Williams. A multidisciplinary team of 12 managers has added $10 million in new billings to the $78 million agency this year, despite the economic downturn. The team is backed by three staff members who work full-time on new business and self-promotion efforts for the shop, said Williams.

Aramark is a $7.2 billion Philadelphia-based conglomerate with interests ranging from food and housekeeping services to building maintenance, uniform rental and child care at more than 1,000 facilities worldwide.