R&R Stresses the Urgency of Giving

LOS ANGELES Independent R&R Partners has launched the second phase of a campaign on behalf of Catholic Charities of Southern Nevada, according to the agency. Television, print and radio appear this week.

The campaign’s initial phase, which ran last year, introduced people to the non-denominational charity, said Arnie DiGeorge, creative director and copywriter at the Las Vegas shop. The second part encourages people to donate.

An R&R creative team including DiGeorge, art director Robin Milgrim and director Dustin Oliver (of in-house Airwaves Productions) crafted three moody, 30-second TV ads suggesting “urgency without coming right out and saying it,” DiGeorge said.