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LOS ANGELES Independent RPA has won creative and media planning for the Mandalay Bay Resort and Casino in Las Vegas, said Scott Voeller, client vice president of hotel marketing.
The win caps a review of undisclosed contenders that launched last December. The property includes the hotel, Mandalay Bay Beach, and the Shark Reef Aquarium. MGM Mirage is the sole owner.
The Glenn Group is the creative incumbent. Internal agency Mirage Advertising will continue to handle media buying chores.
“What you’ll see is an evolutionary process,” said Tom Kirk, executive vice president and management account director at the Santa Monica, Calif.,
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