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Investment Firm Focusing More on Its Brand Than Its Products
LOS ANGELES–Rubin Postaer and Associates is shifting from a product-oriented focus to more of a branding message for American Century Investments.
A new campaign breaks Wednesday during NBC’s prime-time drama The West Wing and will roll out during CBS’ coverage of the NCAA men’s basketball tournament. Two of three TV spots use simple imagery, an emotional string accompaniment and onscreen words to position the Kansas City, Mo.,
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