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With two new TV spots that playfully mock the target audience as having a selective memory, American Honda Motor Co. this week launches its new youth-oriented vehicle, the Element. The light truck, described as a “dorm on wheels,” is backed by a $15-20 million campaign from Rubin Postaer and Associates that uses the tagline, “Go with it.”
The two ads breaking this week have hip-looking young guys fondly recalling road trips with friends in the Element.
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