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LOS ANGELES Independent RPA has launched an initiative for American Honda Motors that includes the agency’s first use of three-dimensional billboards.
The boards, sporting what look like inflated airbags, form the correct-facing and reverse “C”s in Civic. The copy alludes to the vehicle’s six standard airbags.
The boards, constructed by RPA’s print department, use inflatable bladders and light materials that allow them to flutter slightly in the wind.
“We wanted it to look as realistic as possible,” said Nathan Crow, senior art director at the Santa Monica, Calif.-based
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