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The long-running tagline “Too much good stuff” no doubt had a bittersweet ring to it as Rubin Postaer and Associates prepared its final commercials for am/pm mini markets.
RPA has created plenty of “good stuff” for am/pm since 1995, reeling in various awards for the campaign. But on June 1, parent company BP is moving am/pm and the Arco account to the Culver City, Calif., office of its global agency, Ogilvy & Mather.
RPA’s swan song consists of TV and radio spots that retain the “Too much good stuff” tag, launched in April 1996.
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