Royal Treatment

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

“I guess you just gotta find something you love to do … and do it for the rest of your life,” Max Fischer says in Rushmore. Ikea can be thankful that Wes Ander son, director of that film and other off-kilter faves, isn’t that obsessive and will shoot TV spots as well as movies.

Shoptalk dropped by Ikea’s Elizabeth, N.J., store a little before midnight last Wednesday to find Anderson breezing through the second of two nights of shooting.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in