By Royal Decree, It’s Arnold

Arnold Communications has captured the advertising account of Royal Caribbean Cruise Line.
The Boston-based agency won the estimated $33 million account over the incumbent, McKinney & Silver in Raleigh, N.C., and Temerlin McClain in Irving, Texas.
Agency executives declined comment. Royal Carib-bean Cruise Line representative Mi-chelle Smith also would not comment.
Two weeks ago, Arnold beat another Texas shop, The Richards Group, to win the first national anti-smoking contract from the American Legacy Foundation valued at $150-225 million. The two account wins will increase Arnold billings by nearly a third and are expected to create dozens of new jobs in Boston and at its various divisions. The status of other reviews being conducted by Royal Caribbean could not be determined at press time last week.
Arnold sources intimated that the RCCL win was a “fully integrated” assignment, leaving one to speculate on the outcome of a $10 million direct marketing review which in late August was narrowed to four finalists: McKinney & Silver; Rapp Collins of Irving, Texas; and FCB Direct and Ogilvy One, both of New York.
A separate pitch was also being conducted by RCCL’s Celebrity Cruises, which adds three ships to its line this year. Earlier this summer, Celebrity split with its agency, Harris Drury Cohen in Fort Lauderdale, Fla. In addition to WestWayne in Atlanta, that field includes Bozell, Ogilvy & Mather and Saatchi & Saatchi.