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BOSTON Royal Caribbean has placed its estimated $75 million ad account into review, the client confirmed. The business for nearly a decade has been handled by Havas’ Arnold (creative) and sister shop MPG (media).
Adweek.com first reported the review earlier today.
The Miami-based client spent slightly more than $75 million on domestic ads in 2006, about the same expenditure as the previous year, per Nielsen Monitor-Plus. The account has long been one of Arnold’s largest and highest-profile pieces of business.
Rojek
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