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NEW YORK Royal Caribbean has selected at least four New York shops to pitch its ad account: WPP Group’s JWT, Publicis Groupe’s Saatchi & Saatchi, Omnicom Group’s TBWA\Chiat\Day and Interpublic Group’s DraftFCB, sources said.
Both creative and media duties are in play and each creative agency is partnering with a media shop. JWT, for example, is pitching with sister shop MindShare, said sources.
Havas units Arnold in Boston and MPG, both in Boston, have handled the client’s business.
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