Royal Caribbean Bows New Ads

Arnold touts Europe as a prime cruise destination in a new print campaign that breaks this week for Royal Caribbean International.

One ad from the Boston agency shows tourists admiring a statue in Paris’ Louvre. A ticket for the cruise line appears by a ticket for the mu seum and an invite to a spinning class, which travelers may use to keep their bodies in good shape. The Royal Caribbean ticket, encouraging consumers to “be inspired,” reads, in part, “You never know what seeing all this beauty will make you want to do.