For Rothman's, It's a Wrap

BOSTON Re:Think Group has crafted a newspaper wrap for Rothman’s that will grace the March 27 and 28 editions of the New York Post.

Fifty thousand copies of the paper will be given away in Manhattan to promote the men’s clothing store located at 17th Street and Park Avenue South.

The Rothman’s Man, a satirical “superhero clothing star” well known in local ads, will be featured in the full-color wrap. The front page spoofs tabloid journalism with the headline, “Abducted by aliens!” On the back page, where the Post usually covers sports, the character is shown shooting hoops.

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