Roth to Line Up Shops for Eight O’Clock

NEW YORK Eight O’Clock Coffee has hired Roth Associates to conduct a review for its creative account, the client confirmed.

David Allen, director of marketing for the Montvale, N.J.-based client, said he expects to have an agency partner selected by May.

Gryphon Investors in San Francisco purchased the brand in December from A&P for about $105 million. In January, the client said it planned to become a national brand with a national ad campaign.

Independent DeVito/Verdi in New York was the last lead creative agency for the brand, winning the business in 1999, but Eight O’Clock Coffee has been working on recent projects with the St. Louis office of Havas’ Arnold. The client said New York-based Roth would compile a list of agencies in the New York area.

Less than $1 million was spent advertising the brand in 2003, per Nielsen Monitor-Plus, but client executives have said spending will be significantly higher over the next year.