Roster Shops Zipatoni, Gmr Survive As Miller Consolidates Promotions

Seeking to unify its event and promotional lineup to more closely match the brand images communicated through its advertising, Miller Brewing Co. has consolidated promotional marketing responsibilities at two of its six roster shops.
The Milwaukee brewer’s promotional spending, estimated by industry sources to be at least $50 million, will be split between the Zipatoni Co.
in St. Louis, which will handle all consumer promotions, and GMR Marketing of Brookfield, Wis., which takes over all entertainment and sports marketing.