DETROIT – Ross Roy Group and Kmart Corp. said last Friday that the agency has won assignments in Mexico and Eastern Europe for ther retailer following a review of undisclosed agencies. Kmart has plans to open superstores in Mexico and in Eastern Europe. To execute Kmart’s advertising, the agency has allied with Arredondo de Haro, Mexico City, a mid-sized Mexican agency. Ross Roy Group chairman Peter Mills said that the agency would be handling tactical services and overseeing the creative and media placement done by Arredondo.
Copyright Adweek L.P. (1993)