Rosenblum Jumps to Draft

Draft Inc. in Chicago has added Helene Rosenblum as senior vice president, group account director. The 17-year marketing communications veteran comes to the Chicago shop from Leo Burnett, where she was responsible for large-scale programs, with a specific emphasis on direct, direct-response television, customer relationship management and integrated marketing. During her seven years at Burnett, Rosenblum worked on accounts including Hallmark, Disney and Bank One (one of her projects included the launch of the Bank One Disney Visa credit card). She has held strategic management and CRM positions at Moore Response Marketing Services and Spiegel Inc., both in Chicago.