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TV Spots Offer a Visual Take for Style of Each On-Air Personality
CHICAGO-The Rosen Group here highlights the passion and knowledge of One-on-One Sports and its audience in the shop’s first campaign for the national radio network.
The campaign uses the network’s on-air hosts to convey One-on-One Sports’ unique style, Rosen creative director George Kusch said. “The personalities on the network are truly one of the points of difference for One-on-One Sports,” he said.
Seven of the eight 30-second TV spots marry a host’s banter with a visual interpretation, showing the unique style of each.
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