Beattie McGuinness Bungay in New York, the U.S. office of the London-based agency, has hired Peter Rosch as creative director.
Rosch (pictured) is one of three recent additions to the staff. The agency — which officially opened in October with Clayton Ruebensaal as CEO and Neil Powell as CCO — has also added Mara Flynn, former vp, entertainment director for Hunter Public Relations, as account director, and Nikolay Savaliev, who most recently held senior design positions at Droga5 and Syrup, as designer.
“Our model is to bring in an unexpected cast of people that come from different backgrounds,” said Powell, who pointed to the public relations experience of Flynn, who leads new business, PR and social media creative, Savaliev’s design background and Rosch’s varied creative background. “Peter is a huge talent. He has big chops in advertising but is also multi-disciplinary.”
Rosch is best known for the work he did on Levi’s, Rolling Stone and Axe while at Bartle Bogle Hegarty in New York from 2002-05. After leaving BBH as a cd, Rosch spent a year at Lowe in New York, where he was an ecd before leaving to direct at Humble and Sandwick Films.
Among his directing credits: “Ode to Axe Thanksgiving” for BBH and Samsung’s “Ant Fight Club” for Digitas. He has also been developing an iPhone app for Urban Signals.
“I’m excited to come in and help build something from the ground up,” said Rosch of his decision to take an agency staff position.
“My dream is [to create] a place where we work on diverse projects and types of business,” said Powell. “It’s sort of Warhol’s factory. That’s my dream, but not filled with artists making art for art’s sake, but artists making work for commerce.”
BMB’s first work in the U.S. to date is a national campaign for Samsung that was produced in partnership with the North American arm of Cheil Worldwide, which owns a 49 percent stake in the agency.