Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON If iRobot’s holiday wish comes true, there will be fewer pine needles and more Roomba Robotic Floorvacs under Christmas trees this season.
Brand Content’s new 15-second spot for the Burlington, Mass.-based client shows the Roomba miniature robotic vacuum cleaner sucking up pesky needles amid festive decorations as a jazzy version of “Jingle Bells” plays. A voiceover says, “This year, there’s nothing under the tree.” The spot concludes, “This will change the way you clean. Forever.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in