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“Who the hell are these guys?” McCarthy Mambro Bertino CEO Joe McCarthy said that’s the question his fledgling shop had to overcome last week to win the $18 million advertising account of Jiffy Lube.
The Boston-based agency, competing in its first competitive pitch, beat FCB, New York, in the final round. Publicis & Hal Riney, San Francisco, and Tracy Locke Partnership, Dallas, had fallen in the semifinals. Incumbent The Richards Group, Dallas, did not participate.
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